Target What
Your Customers
Actually Search.
Find the exact terms your customers search, mapped by intent, volume, and competition, so every page targets demand that converts.
What Keyword Research Actually Involves
Good keyword research answers one question before anything else: what are people actually typing into Google when they're ready to find, compare, or buy what you offer? Volume alone is a poor filter, a keyword with real search intent behind it is worth more than one with high volume and no buying signal.
Research is built from seed and competitor keyword mining, search intent classification (informational, commercial, and transactional), long-tail keyword discovery, keyword difficulty scoring, and SERP feature analysis to flag where featured snippets, People Also Ask boxes, or local packs are already occupying the results. Data is cross-referenced across multiple sources rather than pulled from a single tool.
You don't get a spreadsheet of 2,000 unfiltered keywords. Every keyword is mapped to a specific page, existing or recommended, and tagged with intent, so your content team knows exactly what to write and why that page should target that term.
Everything In This Service
A complete, no-guesswork breakdown of what you get when you work with me on Keyword Research.
The Process
Business & Audience Input
I start with your products, services, and who you're trying to reach.
Research & Mining
Seed terms are expanded using competitor gaps, search data, and intent signals.
Mapping & Prioritization
Keywords are mapped to pages and prioritized by volume, difficulty, and intent.
Delivery & Walkthrough
You get a full keyword list plus a call to align it with your content plan.
Why Work With Sayer Shafi
I'm Sayer Shafi, and across 5 years and 35 websites, the single biggest content-planning mistake I see is chasing search volume while ignoring intent, writing a blog post for a keyword that only converts as a product page, or the reverse. This research process is built specifically to catch that mismatch before content gets written, using 2026 SERP data rather than outdated volume estimates.
Common Questions
How many keywords will I get?
Do you consider search intent, not just volume?
Can you research keywords for a new website?
Do you include competitor keyword gaps?
Do you research keywords in languages other than English?
How do you handle branded versus non-branded keywords?
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Ready To Get Started?
Book a free 30-minute consultation. No obligation, no pitch, just a clear picture of where you stand and how to move forward.