Rank Higher
Inside The
Marketplace.
Optimize your listings on Amazon, eBay, and Etsy to rank higher in marketplace search and win more of the buy box.
What Marketplace SEO Actually Involves
Marketplace SEO is a different discipline from website SEO entirely, Amazon's A9 algorithm, eBay's Cassini, and Etsy's search system each rank listings by their own rules, weighing factors like conversion rate and backend keywords differently than Google ever would.
This covers Amazon SEO including backend search terms and A+ content, eBay listing optimization, Etsy shop and listing SEO, marketplace-specific keyword research using each platform's own search data, and listing optimization for titles, bullet points, and images.
Keyword research is pulled from each marketplace's actual search data, not adapted from Google keyword tools, because buyer search behavior inside Amazon or Etsy doesn't match how people search on the open web.
Everything In This Service
A complete, no-guesswork breakdown of what you get when you work with me on Marketplace SEO.
The Process
Listing Audit
Current listings are reviewed against marketplace-specific ranking factors.
Marketplace Keyword Research
Search terms are researched using each marketplace's own search data.
Listing Optimization
Titles, bullet points, backend keywords, and images are rebuilt to rank and convert.
Performance Tracking
Listing rankings and conversion rate are tracked and refined over time.
Why Work With Sayer Shafi
I'm Sayer Shafi. Across 35 projects over 5 years, the most common marketplace SEO mistake is applying Google SEO logic directly to Amazon or Etsy listings, which often backfires since these platforms weight conversion rate and relevance differently. This service is built around each platform's own current 2026 ranking signals.
Common Questions
Do you optimize Amazon backend search terms too?
Can you help with Etsy shop SEO, not just individual listings?
Is this different from Amazon PPC or ads?
Do you work with sellers on multiple marketplaces at once?
Is this different from running Amazon PPC ads?
Can you optimize listings across multiple marketplaces at once?
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Ready To Get Started?
Book a free 30-minute consultation. No obligation, no pitch, just a clear picture of where you stand and how to move forward.