ECOMMERCE SEO CASE STUDY
Organic Sales Growth
For Cimalp UK
A 2+ year organic SEO engagement for Cimalp, an outdoor apparel and gear ecommerce store, targeting the UK market at cimalp.co.uk.
12.2K
Total Clicks (2022)
2.1M
Total Impressions (2022)
0.6%
Average CTR (2022)
2022 Performance
Google Search Console Results
Full-year organic search performance data pulled directly from Google Search Console for cimalp.co.uk.
GSC performance data for cimalp.co.uk, full year 2022
Ongoing Work
Weekly Improvement Tracking
This project is still active. Performance is tracked weekly to catch regressions early and double down on what's working.
364
Clicks (Latest Week)
62.9K
Impressions (Latest Week)
0.6%
CTR (Latest Week)
Weekly GSC snapshot, most recent tracked period
Top Performers
Keywords & Pages Driving Results
Top 5 Keywords by Performance
- performance 3f jacket
- storm 2 pro h
- cosmiques jacket
- drop control
- paragliding goggles
Top 3 Countries by Traffic
- United Kingdom
- United States
- Ireland
Third-Party Verification
Organic Traffic, Verified via SEMrush
SEMrush domain overview, cimalp.co.uk
Organic traffic performance over time, SEMrush
Organic keyword growth, SEMrush
Rankings
Top Ranked Keywords
The Approach
Action Plan For This Ecommerce Site
- Product Research
- Product Keyword Research
- Low Competitive, High Demanding Keyword Selection
- Competitor Analysis
- Competitor Keyword Spy
- Content Analysis
- Product Gap Analysis
- SEO-Friendly Product Content
- Product On-Page SEO
- Product Crawl & Index Management
- Product Category Page SEO
- Product Page SEO
- Technical SEO
- Page Speed Optimization
- Product Schema Markup
- Link Building Strategy
- Foundation Backlinks
- Guest Posts From Niche-Relevant Sites
- Manual Contextual Backlinks
- Social Share & Engagement
Transparency
Reporting
Progress on this project is tracked with detailed Excel reports delivered weekly and monthly, covering clicks, impressions, keyword movement, and page-level performance, so results are never a black box.
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